Last Saturday I went to The Self-Publishing Book Expo in New York City. I was just going for a looksee. I had already decided I would NOT self-publish. No, sir. Not for me. I had already decided I was going to get a
real agent and a
real publisher and be a
real author. But... I was a little surprised how I felt about it when I left.
Here is my Thumbs Up/Thumbs Down summary, based on the panels I listened to, the authors I met, and the SWAG I've been reading since I got home. I would love for anyone considering this option, or having done it, or not, to weigh in:
Self-Publishing - Thumbs Up!1)
You're in control. You edit, or pay an editor. You design the cover and inside, or get help. You market, or get help. You set the price. And authors have marketing tools - Twitter, Facebook, Discussion Forums, online Book Clubs, You Tube, Kindle, etc - that didn't exist 10 years ago, or even 5. To be an author today, with a good product, is to have a Ferrari in front of you and the keys in your hand. You just have to know how to drive it (see Point 3 under "Thumbs Down").
2)
You keep money for what you're going to do anyway. Think Random House is going to throw a lot of money into marketing and distributing your book? Think you'll be on that table up front at Barnes & Noble that says "New Fiction"? Think again. Not unless you're Barbara Kingsolver or Jonathan Franzen. According to published authors I've talked to (and
real ones, with
real publishers),
you are expected to market you.
You will be flying yourself around for book signings.
You will be setting up your own readings.
You will be promoting yourself online.
You. The word on the streets of Midtown is that publishers are less and less in the mood to place bets right now and are stingier than ever with their support of unknown authors. So: would you rather take 10 cents on the dollar to promote yourself or 70 cents? Because you're going to do the work either way.
3)
Your book can be read, even if it's only by 30 people. I listened to one woman on Saturday (self-published, and has since sold the film rights for one book to Hollywood) say that she queried agents for 10 years trying to get someone interested in her novels (I think there were 8 of them!) and had nothing but rejection letters to show for it. Then, she said, she lost the joy of writing. I hated to hear that, and I'm sure she hated to feel it. But one day as a last resort, she uploaded her manuscript to Kindle (shockingly easy to do, and FREE) and an amazing thing happened. Readers bought her book. Only a few, but then she started marketing it, and readers bought more. And so on. And then Midtown called. And then Hollywood. Because, you see, by then she was no longer a bet. She was a sure thing. (Frankly, I would hang up on Midtown at that point. Hollywood, no, but Midtown, yes.)
Self-Publishing - Thumbs Down!1)
You will feel you haven't been "chosen." Most authors stay away from self-publishing because they long for the imprimatur of the literary establishment, those know-it-alls in New York (mainly) who anoint those who pen the literary canon. Of course, that credibility is lost if you anoint yourself, and perhaps it may hinder readers' willingness to buy you. But remember who has the most power to anoint: the readers. Write a story they will love to read, and they will anoint you (provided you fulfill the task of Point 3 below... I know, damn that Point 3).
2)
You don't have a snowball's chance of being shelved in a bookstore. True. But, aren't bookstores closing right and left? Do people buy books in bookstores anymore? No. Think about how you buy a book. A friend says: "You should read
27 Ways To File Your Nails. It was awesome!" And if you trust that friend's opinion, and you have nail issues, you'll probably buy it on Amazon. And the great thing about Amazon's shelf is that there's room for everybody. Amazon is happy to push as much product as we authors give them because every sale is money in Amazon's pocket.
But still...I need bookstores...I want my book to find a large audience, you say? Then do Point 3 below and, with a good product, it will.
3)
You have to knock the marketing out of the park. Did you hear that? You have to knock the marketing out of the park. Because you won't be in any bookstores, not even way in the back, and because you won't have been "chosen," and because readers have never heard of you, you have to market the hell out of yourself. And more importantly, you have to have a product that has a market. I've met a lot of writers in writing groups and writing classes in the past that, I'm sorry to say, are writing something that nobody is really going to give a shit about.
27 Ways To File Your Nails, at the right price, might actually find a market. But if you've written
Reflections on My Snuggly Blanket, my advice is to take those rejections seriously. Only you can know, or you can ask the advice of someone who knows the book market, but then you better listen to what they say. A good hint that there is no market for your book is if you are having trouble finding books
like your book (called "comps") that have sold decently well, or at all. If there is no book like your book, there is probably a reason for it.
All the above said, dear author, I know one thing absolutely for sure: It is not a question of IF my book will be published. It is only a question of HOW. Same goes for you.
I'm sure there are other pros and cons... please leave a comment if you have one.